Social media
are conversations that take place between individuals, mainly for social purposes. These conversations takes place online. Well, in simpler terms social media is a platform that helps people engage with each other, whether is sharing pictures or videos online.
Just so you know, I am a huge fan of Instagram! Anyways, back on social media...brands are adopting ways in which they engage with its customers via social media. Not only in terms of using social media as a communication tool, but as a way of marketing and advertising.We all know that everything has its own good and bad, but for now I will only be focus on the 'good' side of social media. Brands and/or organisations that know how market their projects/ campaigns, take advantage of the influence social media has on individuals.
For this part, I will be focusing on how South Africans are engaging in social media. Take for instance
Facebook, apparently it has 71% of adults who access daily. And if this is the case, it may be an advantage for brands that are targeting adults who maybe of use to their brands or organisation. Secondly, the
advantage of social media is that large number of people can be targeted, if brands consider going digital in terms of marketing their businesses. Lastly, customers contact details may be accessed by brands because Facebook for an example has customers' phone numbers. this can help brands and/or organisation have a two-way communication with their customers.
We Run Jozi... SA's most successful campaign
The second campaign that took South Africa by storm was the Nike+ Run Jozi marathon. The agency that was behind the success of the campaign was the VWV group.
VWV group is a global brand agency, their services include Events production, Digital media (social/mobile), as well as Video production. Mind you, this is only a few of what the agency does.
This was how the campaign was ran, ordinary citizens had to register on the
Nike+ website if they wanted to be part of the race. This then drew a lot of 'traffic' to the Nike's website, which then gave the brand the power to take the initiative to their social media accounts. The the brand created an app called The Nike+ Running app that had chat features.
This was solemnly for runners socialize as well encourage each other for the big day. As the date for the marathon was approaching, registered runners had to join once more the Nike's+ Run Club at Nike's stores. This time around registrations were to help runners with ways of keeping fit and being ready the race on the 12th of October.
I simply adore how the Nike+ committee as well as the VWV agency took advantage of social media and used it to their full potential. Other brands should honestly adopt and keep up with the times! Moreover, the brand was able to engage well with its clients and as a result, clients were able to respond well to what the brand was trying to accomplish. The main reason for the campaign was to donate some of the money made during the campaign for the development of the Alex butterflies program. Once more I would like to give Nike #Two_thumbs_up for their campaign, not forgetting the agency that was the master mind of the campaign.
Great article to start with personally I love Run Jozi and want to take part in it this year...
ReplyDeleteThank you. Go through the Nike's website for more information about this year's registrations.
ReplyDeletewow! i would also love to be apart of this campaign, one thing I have noticed is that Nike always tries to make their campaign better then the last one. Now looking into we Run Jozi campaign if you were selected to be part of the marketing team how can you improve their engagement with the targeted audience?
ReplyDeleteNice read. I always participant in run jozi nike race, its always epic. Now if your were part of the Public Relations team how would you integrate social media during the race and before the race?
ReplyDeleteI couldn't agree with you more, this was indeed a good campaign.I think the VWV agency did a great job as it was the 'master mind' behind this whole campaign. What will I improve? Mmmh, that's a tough one hey but I believe with any campaign, one needs to bear in mind that change is always good. So for this year's campaign, I would work harder on the advertising department.As I believe that the previous campaigns were not advertised well.
ReplyDelete@ Mashudu this year we could simply write people Twitter handles on their Run Jozi t-shirts and encourage them to follow each other on Twitter.This could be one of the ways of making sure that they keep in touch with each other until the next race.
ReplyDeleteNice one jay the thought of social media on the campaign of the run jozi nike could get participants updated on whats next on the campaign.
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ReplyDeleteI would also love to participate in the campaign and to be honest I didn't know about it until I read about your post thank you for enlightening me.
ReplyDeleteNice one Miss Jay. Social Media is a blessing to us and big ups to We Run Jozi + Nike for using social media to their advantage and making their campaign a huge success.
ReplyDeleteGreat blog, many companies have these sort of events(marathons) but Nike managed to set itself apart from the rest. The team behind this had a great strategy and it worked. Are there any terms and condition before registering for this marathon?
ReplyDeleteYes, Discovery Vitality was one of the sponsors of the race and as a medical aid, I am sure that they shared briefly what the runners had to do before the race.Things like,what type of food should they eat before the race.Moreover,I think they also encouraged people to check their high blood pressure and so I so forth.People who registered are people who were fit to run the race,I am sure Nike made sure of that.
ReplyDeletenice blog social media is a platform that connects anyone and everyone and i am loving ur blog name different.
ReplyDeleteThanks
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